Leading Business Advisor Guides Business Owners through the Business Sale Process in Selling Your Business the Easy Way

ATLANTA, July 23 /PRNewswire/ -- Selling Your Business the Easy
Way ($11.95, ISBN-13: 978-0-9816572-0-2) guides business owners through the process of selling a business and highlights the common pitfalls they can easily avoid.

"Everyday I encounter business owners who are confused about selling their businesses. They want to know what they should do, shouldn't do and what mistakes they should avoid," explains author Mark Jordan. He adds, "Business owners should not entertain selling a business before knowing the answers to
these important questions."

Jordan cautions that too many business owners forfeit a power seat at the negotiating table by over or undervaluing their business. Lacking in-depth knowledge of business valuation or the tools to track comparable business sales, these business owners are without the expertise and objectivity necessary to assign a realistic value to their business. They either chase
buyers away or lower their bargaining position as a result.

Jordan also offers readers sage advice on how to make the business sale process easier. Not surprisingly, the managing principal of middle market investment bank, VERCOR, stresses the importance of choosing the right team to navigate them through a transaction. "Sellers close their deals at a better price and on better terms than those that go it alone. Besides, business
owners expose their assets and their company when they go through a complex deal by themselves or with an unqualified, unlicensed advisor," warns Jordan.

Because advisors are now required to maintain a securities license if they handle asset and stock transactions, business owners are facing the nightmare of having their deal rescinded for using an unlicensed broker. Jordan adds, "Selling a business is a complex, but rewarding process. You can bet that your mistakes will cost you. That is exactly why I wrote this book."

Selling Your Business The Easy Way (Decere Publishing, 2008) is available for purchase at major booksellers, or online at www.amazon.com or www.sellabusinessbook.com. Lightning Source, a subsidiary of Ingram Industries, Inc., is distributing the book.

Mark Jordan is the managing principal of VERCOR, an investment bank that creates liquidity for middle market business owners. He is the author of Enhancing Your Business Value... The Climb to the Top (Decere Publishing, 2002) and co-author of The Business Sale... A Business Owner's Most Perilous Expedition (Decere Publishing, 2001). He is also the author of numerous articles on mergers and acquisitions. For more information, visit www.sellabusinessbook.com or www.marktjordan.com.