Mark Jordan is the Managing Principal of VERCOR, an investment bank that creates liquidity for middle market business owners. He is the author of "Driving Business Value in an Uncertain Economy," "Selling Your Business the Easy Way," “Enhancing Your Business Value…The Climb to the Top,” and co-author of "Selling Your Business: The Practical Guide to Getting It Done Right" and “The Business Sale…A Business Owner’s Most Perilous Expedition.” For more information, visit www.vercoradvisor.com.